We all know that you should never judge a book by its cover but are we not all guilty of that in our everyday purchases? The way something looks will attract our attention in the first 2.8 seconds of looking at it, which is why if you have a business selling a product or service, professional photos is a must if you are to stand out in the market.
Utilising professional images and videos on your websites & social media not only catches your viewers interest but helps improve your visibility online. This is because most images online are alt tagged, which is a short description of what the image represents. This is recognised by search engines such as Google therefore making you more visible online.
Statistically visitors are 80% more likely to engage with your content if it has been paired up with an image and 64% more likely to remember what they read or heard.
No matter your customer base, professional images and video are key elements to building your engagement.
1. Professional photos create your brands character!
Great quality images are a crucial part of your brands identity and how your business showcases itself to the wider world. Whether your business is corporate, fun, or quirky, images give you an opportunity to highlight your brands personality. In addition, it shows that you are serious about quality and professionalism.
2. Grabbing the attention of your viewers & making a great first impression!
Images and videos on your digital platforms will often be the first impressions of your business. This therefore is a vital area to ensure you put your best foot forward to make a very clear statement with your images. Ensuring your business stands out from the crowd.
3. Let your customers get to know you!
When new customers visit your online platforms, they want to get to know you. What it is you have to offer, products, services, staff, facilities and so much more. It has been proven over the years that people buy from people. Using stock photos won’t do that as it gives a false impression of your brand. But using honest & professional images you have taking the time to capture yourself will. As a result, this will show your customers you care about transparency and honesty. Building a trusted connection from the second they land onto your website or social channel.
4. Professional photos give you a competitive edge!
Top-quality photos help you stand out from an already competitive market space. This can be the difference between someone clicking onto your Google Ad, engaging with your social media post and finally enquiring through your website. Photos and videos can lift the quality of your business more than you think. This can deliver a higher quality of service, resulting in higher quality customers. And who doesn’t want that?
5. Professionally captured images will always beat smartphone pictures!
Although smartphone cameras have developed a huge amount over the years, you cannot beat the quality produced by a professional photographer and their equipment. They have years of industry experience in composition, lighting, and storytelling. Providing you with the highest quality of images, perfect for the platforms you decide to use them on. Whether that be in print, website or social media.